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They say teaching is performance art, and it is always the instructor’s job to ensure that the audience understands the material. But when your audience is broad, it can be challenging to execute this. The same is true for anyone looking to create courses online.
The online education world is growing very quickly in India. Here, anyone with knowledge to share can reach a huge audience fairly easily. But ensuring that your course content is understandable may take some work. So what do you need to know about creating online courses in India? Here are some tips to get you started.
Know your audience
When you create courses online, the first step is to identify who your audience is and what they need. Thorough research will give you an idea of what Indian learners respond to. It can define your method of instruction, course content, choice of edtech platform, the language of instruction and more. Tools like Google Trends are a good place to start. However, India is vast, and learners in different states will have different response patterns. To truly understand the learners within your niche, one-on-one communication is your best friend. Use social media and platforms like Quora or Reddit to understand what Indian learners in the field are looking for. This can help you streamline your online course to meet the requirements of your learners.
Make your content relatable
What makes or breaks a good online course is engagement. Your course content needs to be interesting and relatable to an Indian learner. This means that any references should come largely from Indian sources. Data or anecdotes from international sources may be more readily accessible, but it does not always appeal to or even apply to an Indian audience. Cultural and geographical differences often play a crucial role.
Additionally, language barriers may come into play. India has more than 100 major languages, and English is often a second language. So, if your digital course is in English, it is very important that your examples are familiar and presented in simple words.
Make your content accessible
Creating your course content is one half of the process, but it also needs to be comprehensible to everyone in your audience. Every learner has their own learning style, and your content must cater to each of them. Additionally, there may be other challenges in some parts of India, like uneven internet connectivity or devices that do not support your media content. As such, every video you create must have transcripts and subtitles. It is also prudent to translate them into major Indian languages. Not only can this help overcome language barriers to knowledge, but it can also make your course content accessible to learners with disabilities.
Other tips to keep in mind
- Ensure that your digital course is mobile friendly to reach a larger audience.
- Blend your course content with popular e-learning trends to keep your learners engaged.
- Ensure that your scripts and written material are well edited and proofread to make them clear to Indian learners.
- Pick an online platform that Indian learners are familiar with to publish your course.
- When you publish your digital course, make sure that the payment can be made in Indian rupees.
If you are looking for a more detailed guide to help you create courses online, you can read our previous blog post.
If you need more help, SLX offers end-to-end support to online course creators, from research and content creation to promotions. We understand that creating online courses in India is a long and challenging process. Reach out to us, and we can help you get started. Together we can create enjoyable and enriching learning experiences for everyone.
