Business analytics is the use of an organisation’s data, with an emphasis on statistical analysis, to drive data driven decision-making. With insights from past experience, companies can use these figures to project, optimise and even automate their business processes. This helps organisations maximise corporate assets, driving their competitive advantage.
However, successful business analytics hinges on three pillars namely data quality, skilled analysts who understand the technology and organizational commitment to data-driven decision making.
This course forms the foundation to build up (i) Mathematical And Analytical Skill, and (ii) Computing And Domain Knowledge, the underpinnings to business analytics competency. This interactive course serves as the primer for middle managers to understand the application of business analytics to create business value and competitiveness.