Certificate of Advanced Studies- Doing Business in India

Certificate of Advanced Studies

Doing Business in India

India’s progress over the past 25 years has been phenomenal. It is a member of the G20 and the BRICS group of newly industrialized nations. Swiss companies invest more than four and a half billion Swiss Francs in India and employ around 100000 people. India is currently the world’s fastest growing large economy as per the latest estimates of the International Monetary Fund. With political reforms guided by the Prime Minister Narendra Modi, there is hope for accelerated growth.


Despite this rosy outlook, crossing the chasm into the Indian market is a formidable task. With a myriad of differences between the Swiss and Indian culture, much preparation and thought has to be given before starting a business there. HEG-Fr’s CAS Doing Business in India seeks to address this pressing need. This course, unique in Switzerland, offers you the opportunity to accustom yourself to the local practices and specificities of doing business in India. Its multifaceted learning approaches of online learning, classroom-based discussions and a trip to India at the end of the course, ensures that you are provided a well-rounded education from start to finish. The immersion aspect at the end is designed to provide a practical understanding of how to do actual business in India.

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Target Audience

This course is designed primarily for managers in Small and Medium Enterprises who are looking to work with India. We welcome participation from:
  • Managers in sales and marketing looking to internationalize into India
  • Managers in procurement looking to source from India
  • Those looking to establish partnerships with Indian companies
  • Those working in Banking & Financial Services; Healthcare & Pharma, Tourism & Hospitality; Watches, Jems & Jewellery, Automotive and across all horizontals.

Qualification Awarded:

Participants will be awarded the Certificate of Advanced Studies (CAS) in Doing Business in India after the conclusion of this course.

Training Cost:

Fees for the course amount to CHF 9,800- per person. This fee includes the immersive study trip to India. However, participants will have to arrange their own transportation and accommodation in India.

This CAS will include
  1. 10 modules of online self-paced video content.
  2. Interactive classroom sessions
  3. An immersive study trip to India


HEG’ programmes are characterized by intellectual rigour and integrated learning. They are designed to nurture a passion for inquiry and to provide you with the tools to tackle business challenges with confidence and creativity. Participants will need to be:

  • Proficient in English
  • Have a work experience of 5 years or more.


  • All classroom-based sessions will be held in HEG, Fribourg.
  • Classes are held every Saturday of the month.

Important dates and Application Deadline:

  1. Registration ends on the 2nd of December 2016 (Friday)
  2. The course will commence on 4th February 2017 (Saturday).
  3. Participants are strongly advised to apply at least 2 months in advance.
  4. Applications received after the deadline will be considered based on space availability.
  5. Participants will be notified once they have been offered a place in this program


The methodology used will be a blended learning model. This means that over the course of 10 modules, you will follow online learning through an e-learning platform. Content is delivered through invigorating and useful videos. This is then followed by interactive classroom discussions, where each online topic is reviewed in greater detail. This flips the classroom and reverses the traditional learning environment. An immersive program to India allows for first-hand experience in the country. The dates for this trip will be confirmed further into the course. Please note that classes will be held every Saturday in HEG, Fribourg.

Course Structure and Outcomes:

Course Structure:

Screen Shot 2016-06-21 at 12.51.23HEG’s CAS Doing Business in India is a customised educational program that includes aspects of online learning, peer to peer learning in the classroom and  immersions. The program is structured as such.
  • Gain insights into the general business environment in India.
  • Understand key industry verticals within India, for: Banking & Financial Services; Healthcare & Pharma, Tourism & Hospitality; Watches, Jems & Jewellery, etc
  • Learn about the start-up environment in India.
  • Be competent is discussing the key strategies and functioning methods of established firms in India.
  • Learn the opportunities and challenges outsiders face when doing business in India.

CAS Academic Director’s Profile:

Satyadeep Rajan

satyaSatya was head of South Asia at the World Economic Forum. An engineer who graduated from the University of Mumbai, he is also is an entrepreneur having numerous experiences from launching his maiden venture in Switzerland in 1996 to starting new companies in India, one of which was eventually listed on the Indian stock market. He has worked with India’s leading family offices and corporates for M&A and draws upon this eclectic range of experiences to engage with those interested on how to do business with India.
Presently, as a founder of the Swiss Learning Exchange (SLX), Satya leverages upon his vast global network of academics, government and thought leaders, business practitioners and entrepreneurs to develop online-learning tools which are rolled out in universities throughout Switzerland. SLX seeks to cultivate an authentic learning experience through its online platform for learning exchange.
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